Viral message

Viral message refer to marketing messages that are passed from person to person through their social networks. To create successful viral marketing messages, where success is defined as positive return on Investment, marketers must:identify individuals with high social networking potential (SNP)
communicate compelling information that induces them to purchase the marketer's offer
communicate information that high SNPs are likely to pass on through their social network


Viral message refer to marketing messages that are passed from person to person through their social networks. To create successful viral marketing messages, where success is defined as positive return on Investment, marketers must:identify individuals with high social networking potential (SNP) communicate compelling information that induces them to purchase the marketer's offer communicate information that high SNPs are likely to pass on through their social network
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