Vallenato is a popular folk music genre from Colombia. It primarily comes from its Caribbean region. Vallenato literally means "born in the valley". The valley influencing this name is located between the Sierra Nevada de Santa Marta and the Serranía de Perijá in north-east Colombia. The name also applies to the people from the city where this genre originated: Valledupar. In 2006, vallenato and cumbia were added as a category in the Latin Grammy Awards. Colombia’s traditional vallenato music is Intangible Cultural Heritage in Need of Urgent Safeguarding, according to UNESCO.