Sta. Rita Hills AVA
The Sta. Rita Hills AVA is an American Viticultural Area located in Santa Barbara County, California. From its creation in 2001 through 2006, the wine appellation was officially named Santa Rita Hills AVA. The formal name change was the result of a protest by and subsequent negotiations with Vina Santa Rita, a very large Chilean wine producer that was concerned about the AVA name diluting its international brand value. The name change took effect on January 5, 2006, with a yearlong period for producers in the AVA to change their wine labels.