Nokia Game

The Nokia Game was a series of Alternate Reality Games (ARGs) produced by Human-i Euro RSCG for Nokia. The concept was developed by Joost van Liemt and Sicco Beerda. Although mainly a competition through which Nokia promotes their latest phones, it is a true ARG which fuses various forms of mass media, promotes communication between players, and features involving storylines which change every year.


The Nokia Game was a series of Alternate Reality Games (ARGs) produced by Human-i Euro RSCG for Nokia. The concept was developed by Joost van Liemt and Sicco Beerda. Although mainly a competition through which Nokia promotes their latest phones, it is a true ARG which fuses various forms of mass media, promotes communication between players, and features involving storylines which change every year.
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