Matthew ("Matt") Mihaly is an American CEO/founder of Iron Realms Entertainment, a game designer, investor, executive, entrepreneur, and prominent member of the Burning Man community as creator and operator of the website Burn.Life. He is the founder and former CEO of Sparkplay Media, and COO of ZipZap Inc. He is known for pioneering the sale of virtual assets and virtual currency in online games, dating to the late 1990s. His MUD pseudonym is Sarapis.
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