Hurb

Hurb is the largest online travel agency based in Brazil. Founded in January, 2011 by brothers José Eduardo and João Ricardo Mendes, Hurb was valued at 2 billion reais or approximately US$500 million when Booking Holdings purchased a small percentage for US$60 million in 2015, although this investment was totally written off and sold at an undisclosed price in 2016. Its headquarters are in the city of Rio de Janeiro.


Hurb is the largest online travel agency based in Brazil. Founded in January, 2011 by brothers José Eduardo and João Ricardo Mendes, Hurb was valued at 2 billion reais or approximately US$500 million when Booking Holdings purchased a small percentage for US$60 million in 2015, although this investment was totally written off and sold at an undisclosed price in 2016. Its headquarters are in the city of Rio de Janeiro.
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