Gyaru

Gyaru (ギャル) is a Japanese transliteration of the English slang word 'gal' (


Gyaru (ギャル) is a Japanese transliteration of the English slang word 'gal' ("girl") used to define a fashion subculture in Japan. It is also rumored to be inspired by the popular late 1980s action drama series Baywatch, that also appeared on Japanese television, which young daughters of rich business men would watch. The fashion style was probably created and then popularized by Pamela Anderson's role in the show at the time. It is rumored that gyaru was an exaggeration and over-representation of American teenage party culture in Japan. The term's usage peaked in the early 2000s, and has since gradually declined. This decline has been referred to as a strategy of the magazine organizations, over-exaggeration of the fashion, western media or even sometimes government policies. The meaning of the term gyaru gradually drifted to apply to a slightly older demographic whose apparent lack of interest in work or marriage resulted in these women being regarded as childish or a "hussy". Due to its past and its present connotation, it is now used almost interchangeably with kogal.
Read article on Wikipedia