The Great Reset is a proposal by the World Economic Forum (WEF) to rebuild the economy sustainably following the COVID-19 pandemic. It was unveiled in May 2020 by the United Kingdom's Prince Charles and WEF director Klaus Schwab. It seeks to improve capitalism by making investments more geared toward mutual progress and focusing more on environmental initiatives. It has been criticized for using the pandemic to implement a risky experiment and a petition to stop it gained 80,000 signatures in less than 72 hours. A conspiracy theory has spread in response, claiming it will be used to bring in socioeconomic and environmental changes and a supposed New World Order.