FurReal Friends is a toy brand division of Hasbro, Tiger Electronics and Dreamright Toys created in 2002 of robotic pets. It is unknown when it was made by Sega Toys in Japan. The robotic toys range from guinea pigs to dinosaurs. They come in many sizes — some are able to be held in a child's hand and others are able to be ridden by a child. The prices range from $6 to $300. All of the toys move in some way. Two slogans each were "They love you for real, FurReal Friends." and "My best friends are FurReal Friends."