Fashion trend forecasting

Fashion trend forecasting is the process of predicting fashion trends for upcoming seasons in order for brands to better plan future collections based on consumer behavior, market changes, social and political movements, and more. The fashion industry is a constantly changing landscape, and today’s technological advancements allow fashion trend forecasters to create more precise predictions than in the past. These new options provide a more complete framework for forecasting future fashion trends, and there exist different approaches to this practice.


Fashion trend forecasting is the process of predicting fashion trends for upcoming seasons in order for brands to better plan future collections based on consumer behavior, market changes, social and political movements, and more. The fashion industry is a constantly changing landscape, and today’s technological advancements allow fashion trend forecasters to create more precise predictions than in the past. These new options provide a more complete framework for forecasting future fashion trends, and there exist different approaches to this practice.
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