David Ogilvy (businessman)

2020-05-29 17:40:51

David Mackenzie Ogilvy was a British advertising tycoon, founder of Ogilvy & Mather, and known as the

David Mackenzie Ogilvy was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
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