Data Propria

Data Propria is a company formed in 2018. It is managed by Cambridge Analytica's former head of product, Matt Oczkowski, and employs at least three other former Cambridge Analytica staffers including Cambridge Analytica's former chief data scientist, David Wilkinson. It is reportedly working on the 2020 Donald Trump presidential campaign.[We're] doing the president's work for 2020.Oczkowski acknowledges there will be plenty of


Data Propria is a company formed in 2018. It is managed by Cambridge Analytica's former head of product, Matt Oczkowski, and employs at least three other former Cambridge Analytica staffers including Cambridge Analytica's former chief data scientist, David Wilkinson. It is reportedly working on the 2020 Donald Trump presidential campaign.[We're] doing the president's work for 2020.Oczkowski acknowledges there will be plenty of "overlap" with Cambridge Analytica. Like that company, Data Propria will focus on behavioral data science, which is essentially the practice of using data to target people with ads and marketing based on, as Oczkowski puts it, people's "motivational behavioral triggers."
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