bTV is the first private nation-wide television channel in Bulgaria. It is operated by bTV Media Group, as part of Central European Media Enterprises, and is reportedly the Bulgarian television channel with the largest viewing audience. It was previously owned by Balkan News Corporation, part of News Corporation. On February 18, 2010, News Corp announced that it had agreed to sell 94% of bTV to Central European Media Enterprises, after many months of negotiations. The US$400M deal was completed in the second quarter of 2010. bTV has a 37% market share in Bulgaria.
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