Asian Case Research Journal

The Asian Case Research Journal provides a compilation of original cases on Asian companies and MNCs operating in Asia-Pacific. The journal was founded in 1997. Cases in the journal are decisional or illustrative, covering a wide range of business disciplines, from Marketing to Management Information Systems.


The Asian Case Research Journal provides a compilation of original cases on Asian companies and MNCs operating in Asia-Pacific. The journal was founded in 1997. Cases in the journal are decisional or illustrative, covering a wide range of business disciplines, from Marketing to Management Information Systems.
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