Alt Variety was a New York City-based monthly publication dealing with alternative and subversive themes that launched online in February 2012 and closed in July 2013. Its founder was Luke H. Walker, who ran the magazine under the pseudonym Lee Wong. The magazine was inspired by early internet Usenet groups, which were obscure and largely unregulated newsgroups masked by arcane prefixes used in place of World Wide Web prefix (www). The alt. prefixed Usenets were frequently used to disseminate subversive, illicit and sometimes criminal themes and content. The alt prefix in Alt Variety Magazine was subtle nod to Usenet with bold and frequently offensive content, and anti-censorship agenda.